Marketing is difficult. I’ve worked in design and marketing for almost ten years and the methods are in a constant state of flux. The industries I’ve worked in have, for the most part, lagged behind current marketing trends. Engineering and
A modern day author–without a marketing team or a publicist–eventually comes to the hard realization that, to be “successful”, they have to be working three jobs (on top of their actual day job–the one that pays for foodstuff to keep the meatsuit moving). No, you have to market one book, while editing another, and writing another. It sounds and is exhausting.